Cannes is by nature the second destination to accommodate tradeshows in France. Held in March, MIPIM is the main real estate congress and one of the most important events organized in Cannes: it allows to the most influential operators of the area to meet in the Cannes Convention centre. Each year, more than 90 countries are represented to establish and determine the stakes and trends of the industry. The future trends will be determined in the market and architectural projects will be rewarded by the famous MIPIM awards. The participants converge to Cannes and overrun the streets, hotels, restaurants, bars and limousine service. MIPIM has become so big that it is recommended to book any chauffeur service ahead of time.